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Director of Private Client Experiences, Hagerty (U.S.)
Soon Hagerty is an award-winning brand strategist and co-founder of the Boundless Futures Foundation who transforms the automotive lifestyle landscape through innovative brand communication and philanthropy.
Gratitude becomes most powerful when it turns into opportunity for someone else. The lives we change are often shaped by the doors we choose to hold open.
- Soon Hagerty
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Soon Hagerty is an entrepreneur, brand strategist, philanthropist, and community builder whose life story embodies resilience, reinvention, and service. After fleeing Vietnam with her family at the end of the Vietnam War and arriving in the United States as a refugee, she built a career spanning global brand communications, entrepreneurship, and philanthropy. She is best known for helping shape the modern identity of Hagerty, the automotive enthusiast company whose evolution from a niche insurance provider into a global publicly traded lifestyle brand has helped preserve and celebrate car…
Director of Private Client Experiences
