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Founder, Prismm
Martha Underwood is the founder of Prismm and ExecutivEstrogen, an expert in financial technology and wealth transfer strategies, and author of The Death of Deposits, providing critical insights for financial institutions navigating the $124 trillion generational wealth transfer.
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The systems we trust most are tested not when life is predictable, but when it changes without warning. Real resilience comes from preparing for the people who must carry on after us.
- Martha Underwood
Martha Underwood is the founder and CEO of Prismm, a financial technology company building infrastructure for one of the most consequential shifts in modern finance: the transfer of wealth across generations. Drawing on more than 25 years of experience in banking, software engineering, and financial technology, she has positioned Prismm at the intersection of wealth continuity, beneficiary management, and institutional preparedness, helping financial institutions address the operational challenges that emerge when account holders pass away. Her work focuses on transforming a traditionally…
Founder
