Founder, CEO, Spark Ideas LLC (dba LookLook.app)
Malinda Sanna is the founder and CEO of LookLook, a premier technology platform for consumer insights. LookLook has a unique niche in the luxury space, serving HNW women with interesting studies.
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"People reveal their truth when they feel deeply heard, and can answer with their own voice. Success belongs to organizations who listen closely enough to see what others miss."
- Malinda Sanna
Prior to founding LookLook, Malinda was trained in new product innovation at The Coca-Cola Company then worked as a strategic planner at several leading brand agencies in New York.
After observing that traditional methods of gathering insights were outdated, Malinda started creating new techniques to bring creativity and integrity to the world of marketing research. After her proprietary Sensory Safari technique was profiled in the New York Times (Focus Groups that Look Like Play Groups), she attracted clients such as Starbucks, lululemon and CHANEL. In 2014, she launched LookLook, a…
Founder