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Co-Founder + President, IN GOOD CO
Kirsten Ludwig is a disruptor and cultural curator in the fashion and retail industries, serving as Co-Founder and President of IN GOOD CO, a consultancy recognized for its innovative brand strategies, and an A.R.E. Design Award recipient.
The brands people remember are rarely the safest ones. They are the ones willing to stand for something, create meaning, and invite people into a story bigger than a transaction.
- Kirsten Ludwig
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Kirsten Ludwig is a brand builder, cultural strategist, and creative leader who has spent three decades helping some of the world's most recognizable brands earn relevance in changing markets. As Co-Founder of IN GOOD CO, a women-led, B Corp-certified consultancy, she advises companies on brand strategy, creative direction, cultural positioning, and growth. Her work spans global brands including Nike, Starbucks, Google, BMW, Uniqlo, Pinterest, and Zappos, helping organizations navigate the intersection of commerce, culture, and consumer behavior. Recognized as a Forbes contributor, Cannes…
Co-Founder + President
